Guides
Retention, memberships, no-shows, apps, HIPAA, and how to show up when patients ask an AI assistant where to go. Written for owners and practice managers, not developers.
Pricing
Agencies quote $30K to $200K. App builders quote $50 a month. Neither number is the real one. Here is what a branded clinic app actually costs to build, launch, and keep running, and how to compare the options.
Retention
Most aesthetic patients like their results and still don't come back on schedule. It isn't a loyalty problem. It's a reminder problem. Here is the math of the treatment cycle and the three fixes that move rebooking rates.
Memberships
A membership is the closest thing an aesthetic clinic has to recurring revenue. Here is how to price one, what to include, why members visit more, and how to sell it without a pitch.
Compliance
If your app stores a patient's name next to a treatment, it holds protected health information. Here is what that obligates you to do, what a Business Associate Agreement covers, and the questions to ask any app vendor.
Search visibility
New patients increasingly ask AI assistants and Google's AI Overviews where to go, and those tools cite clinics whose websites answer questions clearly. Here is what SEO, AEO, and GEO mean for a clinic, and the concrete changes that get you cited.